Luxury travel and fine watchmaking converge in a striking new collaboration as Jetex introduces its first luxury timepiece with Jacob & Co. Created to celebrate Jetex’s 20th anniversary, the limited-edition watch marks a new expression of the private aviation company’s expanding luxury lifestyle vision.
At the heart of the partnership is the Epic X Jetex timepiece, a reinterpretation of Jacob & Co.’s distinctive Epic X collection designed around the spirit of today’s global private-jet traveler. The 41 mm case retains the collection’s recognizable proportions, while a full dial gives the watch a more commanding presence. Its textured diamond motif reflects Jacob & Co.’s heritage in both high watchmaking and high jewelry, while Jetex’s signature orange brings an unmistakable aviation-inspired identity to the design.
More than a timekeeping instrument, the collaboration speaks to a shared clientele, collectors and luxury travelers drawn to exclusivity, craftsmanship, and personal experiences. As Jetex Founder and CEO Adel Mardini explains, the watch connects two worlds that naturally appeal to discerning private-jet travelers: luxury aviation and horology.
The Epic X Jetex was presented during Dubai Watch Week and is also showcased at Jetex’s private terminals in Dubai and Abu Dhabi, bringing the collaboration directly into the world of luxury travel.
For Jetex and Jacob & Co., the result is more than a partnership. It is a statement about how modern luxury continues to move beyond traditional boundaries, this time, with time itself along for the journey.
