Beyond the world-class competition on the court, Wimbledon 2026 once again showcased the power of luxury partnerships, with leading brands creating elevated experiences that celebrated tradition, innovation, and the spirit of the tournament.
Emirates Takes Wimbledon Beyond the Court
As the Official Airline Partner of The Championships, Emirates brought the tournament experience to the skies with a series of Wimbledon-inspired offerings for passengers and fans. During the Championships, Emirates served specially curated Wimbledon-themed menus across its flights between Dubai and the UK, featuring seasonal dishes and traditional British flavors. The airline’s A380 Onboard Lounge also celebrated the tournament with Wimbledon-inspired touches, including strawberries and cream and Pimm’s cocktails. On the ground, Emirates hosted a Wimbledon activation featuring interactive experiences, including the Emirates Cup on Roblox, while passengers could stay connected to the action through live match coverage available on Sport 24 via the airline’s ice entertainment system.
Stella Artois Brings Its Perfect Serve
With roots dating back to 1366 in Leuven, Belgium, Stella Artois brought more than 600 years of brewing tradition to Wimbledon through its signature “Perfect Serve” experience. Crafted with expertly balanced malted barley, European Saaz hops, and time-honored brewing methods, the brand’s golden beer reflects a longstanding commitment to quality and craftsmanship. As a dedicated supporter of The Championships, Stella Artois continued to celebrate its shared passion for excellence and enjoyment with exclusive Wimbledon-inspired flavors for tennis fans.
American Express Elevates the Fan Experience
At Wimbledon 2026, American Express elevated the fan experience through exclusive benefits, interactive activations, and special access for Cardmembers. The Amex Pavilion on The Hill welcomed guests with games, prizes, soft serve ice cream, and access to the Upper Deck rooftop bar for eligible Cardmembers and their guests. In the Southern Village, the Amex Experience invited visitors to participate in Dash to the Match, create personalized postcards, capture memorable moments, and collect exclusive merchandise. Cardmembers could also relax between matches at the American Express Cardmember Lounge behind No.3 Court, featuring a terrace, bespoke cocktails, and exclusive giveaways.
Babolat Brings Innovation to the Court
Continuing its longstanding partnership with Wimbledon, which began in 2013, Babolat celebrated a shared commitment to innovation, tradition, and excellence in tennis. As the tournament’s official shoe and racquet service provider, the brand supported players throughout The Championships by providing expert racquet preparation and stringing services across all competitions. For Wimbledon 2026, Babolat introduced a Wimbledon-inspired collection featuring racquets, bags, accessories, and the Pure Drive Wimbledon 2026 racquet with an exclusive white design. The collection also included the Jet Mach 4 Wimbledon shoe, developed with a grass-specific outsole by Michelin to deliver grip, durability, lightness, and support on the court.
Together, these partnerships highlighted how Wimbledon continues to extend its legacy beyond tennis, creating unforgettable experiences that blend luxury, craftsmanship, and innovation for fans around the world.
