Bugatti’s legacy has always involved the pursuit of perfection. Characteristics like craftsmanship, precision, and performance define the brand. Now, those philosophies find a new expression beyond the road through an exclusive collaboration with the premium golf brand HONMA. Bugatti is officially bringing hypercar DNA to the fairway.
The HONMA x Bugatti collection represents a meeting of two worlds united by mastery of their craft. Combining HONMA’s heritage of Japanese artisanal expertise with Bugatti’s iconic designs, the collection transforms high-performance engineering into a new category: luxury sporting equipment.
At the center of the collaboration are three distinct offerings: the BERES Super Premium Collection, the Tour World Premium Collection, and the Super Premium Bugatti Putter. Each reflects a different interpretation of Bugatti’s performance standard, from collectible items to competition-ready technology.
The BERES Super Premium Collection is the pinnacle of exclusivity. Offered in 3 Star, 4 Star, and 5 Star configurations (with the 5 Star edition limited to just 20 sets worldwide) the collection draws inspiration from the Bugatti Tourbillon. Signature design elements including the marque’s horseshoe grille, flowing C-line, and references to the Tourbillon’s instrument cluster, are seamlessly integrated into the club design. Finished in Bugatti-inspired ice blue, the collection blends mechanics and grace.
For those driven by performance, the Tour World Premium Collection is engineered with precision at its core. Built on HONMA’s TW777 platform, it features a titanium-carbon composite driver designed to enhance ball speed and control through a deep, low center of gravity. Soft-forged irons further balance forgiveness and give every golfer a sense of complete control over the ball. To conclude the lineup, the Bugatti Putter draws from the hypercar’s rear design and tachometer, using high-precision milling and refined feedback for ultimate functionality and aim ability.
Blending Japanese master craftsmanship with Bugatti’s engineering philosophy, the collaboration reflects a shared vision: to deliver uncompromising performance through design, detail, and innovation, whether on the road or the fairway.
