Moët & Chandon is once again bringing its signature spirit of celebration to one of Formula 1’s most iconic venues, returning as the Title Partner of the Formula 1 Belgian Grand Prix for the second consecutive year. Held at the legendary Circuit de Spa-Francorchamps, the partnership highlights the Champagne Maison’s long-lasting relationship with motorsport while maintaining the excellence, precision, and craftsmanship that unites both brands.
As part of LVMH’s global partnership with Formula 1, Moët & Chandon will once again play a central role throughout the race weekend. The Belgian Grand Prix carries particular significance for the Maison, with Spa-Francorchamps located close to Champagne, France, where Moët & Chandon has been crafting its world-renowned champagne since 1743. The event serves as a natural extension of the Maison’s heritage, celebrating both exceptional performance on the track and the art of French savoir-faire.
Race weekend will also feature the return of La Maison LVMH in the Formula 1 paddock. Following its debut in Miami, the elegant hospitality space will showcase the craftsmanship of several LVMH Maisons, including Louis Vuitton’s Formula 1 Trophy Trunk, TAG Heuer artisan demonstrations, and Moët & Chandon’s hospitality experiences for invited guests. The experience will also include an exclusive live culinary performance by chef Yannick Alléno and behind-the-scenes access to the world of Formula 1.
The return further strengthens Moët & Chandon’s place at the heart of Formula 1 as the Official Champagne of the championship. Since the inaugural Formula 1 season in 1950, the Maison has been intertwined with the sport’s most memorable celebrations, with generations of champions raising a glass to victory on the podium. Today, that tradition continues as the top three finishers and winning constructor celebrate each Grand Prix with Moët & Chandon’s iconic Jeroboam, a symbol of collective achievement recognized by racing fans around the world and receive the Moet & Chandon Silver Trophy.
