As Formula 1 returns to Monaco, one name is impossible to separate from the race itself: TAG Heuer. Set against the backdrop of Monte Carlo’s harbor and winding streets, the Monaco Grand Prix remains the sport’s most glamorous and recognizable event. This year, that connection reaches a new milestone, as TAG Heuer serves as Formula 1’s Official Timekeeper while also being the Title Partner of the Monaco Grand Prix, further elevating one of motorsport’s most iconic weekends.
For over 160 years, TAG Heuer has mastered luxury watchmaking with innovative designs and unparalleled craftsmanship. The brand is headquartered in Switzerland and manages over 2,300 retail points globally, reaching the peaks of innovation and artistry. That same pursuit of excellence has found a natural home in motorsport.
TAG Heuer’s connection to Formula 1 dates back to 1971, when it became the first watch brand to sponsor a Formula 1 team. Since then, decades of collaboration with leading teams, from Scuderia Ferrari to Oracle Red Bull Racing, have secured its spot within the racing world. Technical innovations like the Mikrograph and Le Mans Centigraph have further reshaped timekeeping accuracy, reflecting the split-second precision that defines Formula 1.
Having previously served as Official Timekeeper of Formula 1 from 1992 to 2003, TAG Heuer returns to this role for the 2025 season, reaffirming its commitment to the sport at the highest level. Throughout the race weekend, its presence will be visible throughout the circuit. From significant trackside placement to iconic TAG Heuer Monaco clocks, every second will be measured with absolute reliability.
The brand’s presence in Monaco extends beyond the modern race through its partnership with the Monaco Grand Prix Historique, the celebrated vintage event held on the same circuit. Bringing together cars from the 1920s through the early 1980s, the event captures the spirit of racing’s past while reinforcing TAG Heuer’s continuing relationship with the sport.
Known as the Master of Chronographs, TAG Heuer continues to apply its racing heritage to its most iconic collections, including the TAG Heuer Monaco, TAG Heuer Carrera, and TAG Heuer Formula 1. As the world turns its attention to Monaco, the brand stands at the intersection of time, performance, and legacy, where it measures not only the race but the moments that surround it.
