What happens when you take a world-renowned social media personality, known for his sharp wit and elite lifestyle acumen, and pair him with Bentley’s ultra-luxury coachbuilder? A limited-edition chalet on wheels is born.
The Bentayga EWB Chalet Edition is the result of a remarkable collaboration between the Gstaad Guy and Mulliner, Bentley’s personal commissioning division. The well-liked social media personality and bespoke car brand came together to create an exclusive Alpine-inspired companion car. Both the Gstaad Guy’s astute taste and Bentley’s unparalleled craftsmanship inspired the creation of a custom vehicle that impresses car connoisseurs and high-net-worth individuals alike. The Chalet features a refined palette of carefully selected materials, colors, and features that pay homage to the elegant world of Alpine living, the very culture that bore the vision for the luxury car.
Upscale Alpine living involves natural tranquility, an elevated sense of comfort, sheer aesthetics, and overall wellness. The Chalet Edition channels these elements precisely in automobile form. With a warm, swaddling interior, rich Saddle leather, crisp immersive audio, and colorful embroidery, the new Bentayga EWB Azure brings the destination right to the driver. For a car company that masters the art of mechanics, Bentley has leveled up comfortable driving with unforeseen attention to interior design.
Tranquility-Inspired Design
The Bentayga EWB Chalet Edition is defined by sensibility and ease. Configured with four comfort seats and a rear center console, the space is designed to encourage rest and spark energy for both the driver and passengers. The spacious cabin guarantees total repose throughout the journey with its refreshing earthy tones and soft textures. The combination of vibrant Saddle leather, subtle tweed detailing, diamond-quilted textures, and Liquid Amber wood veneers creates an interplay of grounded materials and luxury finishings. Fireglow accents throughout the car add warmth without excess, and the Gstaad Guy’s unique emblem provides pops-of-color to the car’s calm interior. Using laser etching and badging, the influencer’s favorite Alpine Flower is embroidered in rich red and green tones onto the headrests and cushions. The flower serves as a symbol of his Swiss heritage and longstanding family values.
Personalized animated welcome lights complete the Bentley experience, providing drivers with a sense of familiarity each time they drive. The Chalet Edition evokes nearly all the senses with its cozy seating, quieting color palette, rich-leather scent, and high-quality Naim speakers that provide seamless, surrounding audio for every adventure. The car’s exterior is in tune with this unhurried pursuit, as Light Tudor Grey is applied by hand to each vehicle for over 60 hours.
The Gstaad Guy envisions the Bentayga EWB buyer as someone who expects the best of the best in all they do and consume. The product is ideal for connoisseurs who seek the best vacations, homes, and modes of transport with “Gstaad” values: togetherness, warmth, and excellence.
“Since a Mulliner Bentley Bentayga is the best option for a Gstaad ‘guy,’ it is the only option for the Gstaad Guy. That’s how the idea for The Chalet Bentayga was born.” —The Gstaad Guy
The Bentayga EWB Chalet Edition is now available exclusively through Bentley Mulliner.
