As luxury brands continue to redefine the summer travel experience, Dolce & Gabbana has brought its striking Italian style to one of the Riviera’s most celebrated destinations. This season, the brand has unveiled a pop-up store and beach club experience at Le Carillon in Paraggi, transforming the iconic beach resort into an immersive expression of Mediterranean elegance.
Located on the picturesque Paraggi Bay, just minutes from Portofino, Le Carillon is a landmark of Italian coastal living. Known for its beach club, waterfront dining, and vibrant social atmosphere, the destination attracts visitors seeking the essence of la dolce vita. Now, Dolce & Gabbana adds a new layer to that experience.
Set within the resort, the Portofino Le Carillon Pop-Up invites guests to discover the brand in a setting that is connected to its aesthetic. The location itself serves as the perfect backdrop. Surrounded by the emerald waters of Paraggi Bay and the beauty of the Portofino Natural Park, the experience blends fashion, leisure, and the charm of the Italian coastline.
The collaboration extends beyond a traditional retail concept. At Le Carillon, Dolce & Gabbana’s Verde Maiolica motif has been integrated throughout the beach club, where its signature green and white tones complement the natural colors of the bay. The result is a seamless visual display of the brand’s Mediterranean-inspired design among the pristine coastal landscape.
At the beachside restaurant, Dolce & Gabbana takes center stage as their green and white aesthetic infiltrates the space. Pieces including tableware, chairs, umbrellas, and wallpaper are all marked with the brand’s identifiable hues. Further, the House offers a collection of its signature apparel and accessories in the resort’s pop-up store onsite. Dolce & Gabbana’s fashionable influence at Le Carillon is undeniable.
Guests can spend the day at Le Carillon, enjoying the beach and the Italian atmosphere, and discover Dolce & Gabbana in a setting that reflects its identity. Together, the two brands present a summer destination where fashion, nature, and lifestyle come together on one of the Italian Riviera’s hottest shores.