RH and the Mercedes-AMG PETRONAS Formula One Team have announced a first-of-its-kind global design collaboration, bringing together two worlds defined by precision, performance, and craftsmanship. Through the multi-year partnership, RH will serve as the Global Interior Design and Luxury Furnishings Curator for the Formula One team, introducing its signature approach to hospitality environments across the team’s global destinations.
The collaboration will extend RH’s distinctive design perspective beyond the home, transforming key Mercedes-AMG PETRONAS Formula One Team spaces into immersive environments designed to elevate the experience for partners, guests, and fans. Through thoughtfully curated interiors, the partnership aims to blur the boundaries between residential design, hospitality, and the world of motorsport.
Beginning in late 2026, RH-designed spaces will debut across select Formula One destinations, including trackside environments, hospitality venues, clubs, and the team’s Executive Headquarters in the United Kingdom. Abu Dhabi will serve as the first location, followed by additional destinations including Miami, Monaco, Silverstone, and other key races around the world.
The collaboration arrives during a significant period of global expansion for RH. Following the recent opening of RH Milan, The Gallery on Corso Venezia, and RH London, The Gallery in Mayfair, the brand continues to establish itself within the world’s most influential design capitals.
The relationship reflects a shared pursuit of excellence between two organizations operating at the highest levels of their respective industries. RH’s reputation for design and hospitality meets Mercedes-AMG PETRONAS Formula One Team’s legacy of engineering and output, creating an opportunity to redefine what a luxury motorsport experience can become.
“Great partnerships have the power to accelerate growth, inspire innovation and elevate everything around them,” said RH Founder, Chairman, and Chief Executive Officer Gary Friedman. The collaboration represents a meeting point between two creative disciplines, where automotive performance and interior design come together to create new experiences beyond traditional expectations.
For Mercedes-AMG PETRONAS Formula One Team, the partnership further expands its approach to creating premium experiences surrounding the sport. The team emphasized the alignment between RH’s dedication to design excellence and its own commitment to quality and world-class influence.
This partnership is more than a hospitality transformation, it reflects the evolving relationship between luxury, lifestyle, and Formula One. As the sport continues to reach new audiences around the world, RH and Mercedes-AMG PETRONAS Formula One Team are creating environments that celebrate design as an essential part of the overall experience.
