Lou Raiola
With more than 30 years of experience championing causes that inspire social good through sports, entertainment and pop culture, Raiola has become the go-to resource when it comes to creating the unlikeliest of partnerships between the business and non-profit worlds.
As founder of his consulting firm, Force Multiply, Raiola has demonstrated himself to be a proven leader in bringing together numerous Fortune 500 corporations, such as UnitedHealthcare and General Mills, with notable charitable organizations, including Special Olympics. The secret to Force Multiply’s success is its model to review a company’s unique value system and then pair it with a charity that upholds like interests, often incorporating entertainment and/or sports events, content or celebrities as the “glue” that brings them together. It is in this realm that Raiola shines with deep relationships fostered over more than two decades with the NFL, NHL, NBA, MLB, and the ACM’s, not to mention literally hundreds of celebrities. The result? These groundbreaking partnerships have helped businesses benefit from innovative, game-changing marketing programs that have netted increased sales and been the genesis of substantial returns to the charitable organizations in support of their missions to positively change communities and lives.
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